I recently came across a review about a new fundrais­ing book that sug­gests that match­ing a donor’s body lan­guage, includ­ing the rate at which they blink their eyes, can help fundrais­ers develop bet­ter rap­port with major donors. If you are inter­ested in fine tun­ing the way you make your case with donors, I sug­gest you put the blink­ing aside for just a moment and visit one of my favorite Websites.

For Impact’s web­site (www.forimpact.org) and their Daily Nuggets (their blog) offer trans­for­ma­tive advice to help you strengthen the way you com­mu­ni­cate your mes­sage to donors and raise funds. It is one of the best resources for fund devel­op­ment and com­mu­ni­ca­tions pro­fes­sion­als I’ve found. They have fre­quent tele­sem­i­nars that last only 45 min­utes and – it gets bet­ter – they are free. A win­ning com­bi­na­tion for every fund devel­op­ment pro­fes­sional. I have par­tic­i­pated in almost all that they offer and find them sim­ple yet substantive.

A clear mes­sage can be the dif­fer­ence between a dona­tion and a major gift. (Or, worse, between a dona­tion and no dona­tion.) Check out Nick Feller’s blog entry about build­ing a clear message.

Okay, now you can get back to blinking!

Tags: Blink, Body Language, Donors, For Impact, ForImpact.org, Fundraising, Nick Feller, Transformative
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